Case study name
German Variety Retailer wants to expanding into Mexico with 100 stores.
This variety retailer arrives in Mexico to compete with similar successful stores.
This brand specializes in making daily life easier and fun with a variety of products. They believe that good quality and great design should be accessible to all at a good price.
They needed a unique type of partner in Mexico, one that could take the brand and build it up in the market with success. A franchise not only with capital to grow, but with track record in this variety retailer brands.
Lizan Retail Advisors (LRA) designed and led the Market Development Strategic Plan (MDSP) to assess the market potential and trace a path forward.
After a partner search in which we visited some cities in the country to meet with some candidates, we were able to join with one of the most important groups of Retail Operator in Mexico and they were very excited about the project and decided to continue with the business.
• Canvassing and Prospecting Candidates
• Coordination of Market Visits
• Meetings with Qualified Prospects
Our client was able to sign a franchise agreement to open 100 shops over the country in the next 5 years.
The multi-channel partnership in a first phase will launch its stores in Mexico City and subsequently in other cities around the country.