LRA conducts Market Development Strategic Plans (MDSP), which are business plans with a development focus that establishes the market potential and outlines a market penetration strategy. It might include:

Customer profiling
Competitor Analysis
Market Facts (Political, Economic, Population, Demographics)
Ownership Recommendation
New Market Entry Protocol
Trade Area Analysis
Strategic Growth Planning
Market Penetration Potential
Market/Trade Area Prioritization
Market Optimization
Site Selection Criteria
Predictive Analytics
Capital Requirement
Financial Forecast