Market Development Strategy

LRA conducts Market Development Strategic Plans (MDSP), which are business plans with a development focus that establishes the market potential and outlines a market penetration strategy. It might include:

  • Customer profiling.
  • Competitor Analysis.
  • Market Facts (Political, Economic, Population, Demographics).
  • Ownership Recommendation.
  • New Market Entry Protocol.
  • Trade Area Analysis.
  • Strategic Growth Planning.
  • Market Penetration Potential.
  • Market/Trade Area Prioritization.
  • Market Optimization.
  • Site Selection Criteria.
  • Predictive Analytics.
  • Capital Requirement.
  • Financial Forecast.
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